On November 12, the five-day 2023 International Basketball Expo ended successfully at the Jinjiang International Convention and Exhibition Center. This is China’s first International Basketball Expo, attracting a total of 86 domestic and foreign exhibitors and 30,000 visits, making it a highlight of Chinese basketball this year.
Piles of Foreign Orders Are Placed
Internationalization
Compared with the traditional expo, the Basketball Expo is an all-in-one innovative sports exhibition, including events, experiences, interactions, forums and conferences, and theme activities. It integrates basketball industry with brand exhibitions, cultural experience and innovation, thus attracting many foreign visitors and purchasers. “How much does it cost?”“What is the pattern?” In the cultural and creative product area of the Trend Culture Center of the Basketball Expo, Usman from Turkey asked curiously. It is Usman’s first time to be here, but he purchased 1,000 pieces of basketball uniforms produced by Yiding Sports Company, a local company in Jinjiang. “Basketball Expo excites me and the basketball related products surprise me. The products of Jinjiang local brands are of high quality and low price, and I hope to continue to cooperate with them.”
Celebrities spark trending
Entertainization
The Basketball Expo is not only a gathering of the basketball family, but also a stage to present the basketball lifestyle, with both static display and exchange, and dynamic activity experience. Starting from the second day of the Basketball Expo, the year-end finals of the Super 3 League, the “Playing Brilliant - Commendation Activities for the Chinese 3×3 Basketball National Team Straight to the Paris Olympic Games”, and the “Pink Storm” finals of the women’s exclusive basketball event have been unveiled successively. And, appearance of Yao Ming, chairman of the Chinese Basketball Association, and Liu Genghong, a well-known singer and star coach, also created many “eye-catching points” for the Basketball Expo.
“Jinjiang is well-known in China’s sports industry, and many great brands here are world-famous.” Yao Ming said. He hopes that the Basketball Expo could be an opening shot. And Liu Genghong not only personally participated in the Constellation Theme Basketball Challenge, but also led the team to compete with the Jinjiang team in Dongpu Village, the “Dreamland of Basketball”. For this trip to Jinjiang, Liu Genghong said that the trip was worthwhile, “The atmosphere here is friendly and cordial.” According to the statistics of the Organizing Committee of the Basketball Expo, as of November 13, the hashtag “2023 International Basketball Expo” had reached 1 billion views on Weibo.
Masses of Brands and Opportunities
Diversification
In this Basketball Expo, 86 exhibitors from nine major industries, including shoes and clothing, accessories, equipment, physical training, trendy toys, wine, food, event services, and collectibles, gathered with wonderful displays and special theme activities. As a strategic partner of the Basketball Expo, ANTA Basketball made its debut. “ANTA Basketball will continue to support the development of basketball in China.” Zhu Chenye, Vice President & CMO of ANTA Brand, said. In his view, ANTA will become a beneficiary of the basketball industry and more basketball fans are expected to enjoy the delight brought by basketball through ANTA’s efforts.
“We hope consumers and basketball lovers know about the progress we’ve made in basketball.” Yu Jun, in charge of the basketball category of the 361° Brand Management Center, said, “At the exhibition, many visitors came and join our basketball private domain group. ” “It is a breakthrough. The whole basketball industry chain is gathered in one platform, providing an opportunity for small and medium-sized enterprises in Jinjiang to ‘show their faces’. As an exhibitor, Shi Huiyue, the chief planner of Basket Bang IP and the founder of Jinjiang Yiding Media, told reporters that the Basketball Expo held in Jinjiang drives local brands from grassroots to international markets.