Since Nov. 20th, 2023 XTEP Jinjiang Marathon has launched a series of videos, specially planned as Touring around the World Heritage Sites with Jinjiang Marathon Promoter. The debut has arouse heated discussion online. “Hi, I’m Ding Jiamin, the promoter of Jinjiang Marathon!” said Ding Jiamin, General Manager of Fashion Category, XTEP, who just officially announced her new identity in the video. The video view of the trailer reached up to 100 thousand within 4 hours, with the forwards and likes more than a thousand.

Following Ding in the video, people feel the changes of ages on Anping Bridge, appreciate the charm of an ancient tree in Lingyuan Temple, and wander their minds when stopping by a Buddhist nunnery. The great impression has led to much expectation over the beautiful scenery along the marathon track. Comments go like: “Wanna see more.” “Follow the prettiest promoter to tour around Jinjiang”...

“As my hometown, Jinjiang is also the starting point of XTEP towards the world.” said Ding, who made no hesitation to accept the invitation of being a promoter of Jinjiang Marathon. “Having our base in Jinjiang, XTEP is always willing to contribute to the local sports event and runners. As a member of XTEP, it’s my responsibility and honor to take the role.” she said.

“With the upgrading of marathon track this year, we hope runners could have more delightful experience over the local culture and tourism. As a native of Jinjiang, I really want to have the city and its beauty seen and known to more people.” said Ding.