As the official sponsor of the Beijing 2022 Winter Olympic Games, the products of Panpan Foods Corporation have become popular with athletes all over the world.

The IP image of Panpan Foods is a charmingly naive panda called PP Panda, and it is seemingly the sibling of the Beijing 2022 Winter Olympic Games mascot Bing Dwen Dwen. In the Olympic village, competition venues, hotels where the international officials reside, and the reception sites, products of Panpan Foods are ubiquitous and have become the food and snacks tasted, posted, and shared on social media by athletes. Moreover, those athletes are full of compliments for products of Panpan Foods Corporation like "intimate, grateful and delicious".

In the vlog shot by a Czech athlete, he shared his first experience in the Olympic village and showed his thanks for what our country has done for them. In the video, the gift packages of Panpan Foods Corporation are extremely eye appealing. A British athlete excitingly demonstrated the abundant snacks provided by Panpan Foods Corporation and he was extremely fond of them.

In the self-service areas of competition venues, Panpan products are popular among athletes all over the world. An athlete from Swiss has shot an 8-minute vlog sharing his experience at the Beijing 2022 Winter Olympics. In the vlog, he compared three types of Panpan Snacks which are all his favorite, crisps with wheat and chicken flavor, Swiss rolls, and waffle, introducing the tastes of them and showing how he likes them. Compliments like "great", "it tastes like a classical Swiss roll" and "it has the taste of cheese and corn" are frequently used in his vlog. A journalist of a Japanese TV station has tasted and shot videos of cuisines in the Olympic village. In the video, we can find Chinese dishes like noodles with stir-fried tomatoes and scrambled eggs, beef noodles with pepper flavor, marinated eggs, and so on. The video has gone viral on social media with netizens forwarding and commenting like "we finally have Panpan instant noodles", "Panpan nuts are yummy", and "it shows the rising popularity of Chinese brands."

In the self-service areas of the competition venues, Panpan buns, nuts, and sugar-glazed biscuits all get really nice reception at athletes.

"Beijing 2022 Winter Olympics is so hot that some of our products sold out very quickly. Right now, all the factories in China are proactively working around the clock," said Song Changzhen, chairman assistant of Panpan Foods. To meet the demand for orders coming through different channels, our factories responsible for providing products, particularly for the Winter Olympics did not shut down during the Spring Festival, and factories in other areas also start working early before the end of the holiday. So far, dozens of Panpan factories have comprehensively started production.