Technology is playing an increasingly important role in maximizing athletes’ performances in winter sports. The Beijing Winter Olympics has come up with innovative high-tech standards, delivering China’s promise to make the Winter Olympics a smart sports experience. Among them, Jinjiang’s high-tech enterprises have played crucial roles both in the Game and in the athletes’ pursuit of career ambitions.
In the short track speed skating field where the final result is accurate to a thousandth of a second, the high-tech equipment and sportswear can really power our athletes. On the evening of Feb 5, the short track speed skaters who won the first gold medal of this Winter Olympics for Team China had benefited from wearing Anta’s specially designed sportswear. State-of-the-art tech features heavily in this newly designed short track speed skating suit, it has significant air turbulence control technology and high-resilience materials to reduce wind drag on the track. And the suit has reached the world-leading level in terms of lightness, ventilation and other indicators.
"We have tested that this short track speed skating suit can power athletes’ performance by 0.25 seconds," said Li Ling, vice president of Anta Group.
As a sponsor for the 2022 Beijing Winter Olympic Games, Anta also introduced the sportswear and equipment provided for 12 of Team China’s squads, including short-track speed skating, skeleton, and curling. Anta is the sports brand supporting the Chinese national team with the most high-tech equipment and sportswear at the Olympics, making the Chinese brand shine at the Winter Olympics.
Jinjiang technology is playing an indispensable role both on and off the playing field.
"Panpan" food can be found not only in the Olympic Village, but also at competition venues, in the hotels where international officials stay, and on the table of state banquets. As the official sponsor and exclusive supplier of the Beijing 2022 Winter Olympics, Panpan Foods provides 32 varieties for the Winter Olympic and Paralympic Games during the Games.
"Among these 32 products, the oatmeal stick and the freeze-dried instant noodles are specially developed to keep the nutrition and maximize convenience, so that the athletes can replenish their energy more quickly," said Song Changzhen, chairman assistant of Panpan Foods, adding that the development of these products had gone through procedures like formula development and adjustment, food safety test, and sample confirmation for nearly a year.
And as one of the official fitness equipment suppliers for the event, Shuhua Sports brings nearly 1,000 pieces of equipment including aerobic training, strength training, and physical training to the fitness centers of the three Winter Olympic villages, providing comprehensive training guarantee and services for athletes from all over the world.
"We’ve been holding regular seminars for product technology, focusing on ergonomics, functional design, intelligent technology, and other aspects of the equipment. We want the power of Chinese brands to be seen and known by everyone through science and technology." According to Shuhua Sports, the latest X series (aka 77 series) of strength training equipment is their self-developed product. The innovative design of the 3D cohesion structure gives more power to the product image, also perfectly meets the functionality of the product.